Dr Softain’s emergency broadcast

Dr Softain issued new medical research pass amidst controversy

Dr Sigmeund Softain is specialist surgeon. He was responsible for pioneering The Softain Biopsy medical procedure. Dr Softain’s research is experimental and ongoing. He Tweets his day-to-day research activities and also discusses his work and recent findings on his blog.

The day everything changed – Dr Softain’s emergency broadcast

One day something went wrong in Dr Softain’s laboratory. An experimental medical procedure gone awry. An outbreak. Amidst all the chaos and confusion Dr Softain recorded his final broadcast. An emergency broadcast warning us of an unknown peril.

Dr Softain’s emergency broadcast

Outside Dr Softain’s laboratory
All that was remained was a pool of blood and Dr Softain’s laboratory pass.
Door to Dr Softain's laboratory

Door to Dr Softain's laboratory

User engagement
I recorded and edited Dr Softain’s emergency video on my iPad. I then used Aurasma to create the video augment. Early one morning I set up the installation made up of the pool of blood, Softain’s lab pass, iPad with Aurasma and instructions outside a fire door in the kitchen of my workplace and then waited for work colleagues to discover the installation as they visited the kitchen for their morning coffee.

Reflection

Thinking about it, this wasn’t really an augment. It didn’t augment reality with a fictional layer. The layer was simply triggered, much like a QR code. Also the metaphorical container for displaying the augment was wrong. Lame. A better augment would have been to animate the pool of blood or design an intercom to display the video. The situation was also goofy. This kind of scenario (minus the zombies) could be used as an element of a larger campus-wide activities such as student induction or OHS/ workplace hazard identification audit.

Putting it together

I used my iPad to shoot the video and then edited the video and overdubbed my own sound effects with Pinnacle Studio 2.0.

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5 thoughts on “Dr Softain’s emergency broadcast

  1. Hey Rowan! Cool idea, I like the blood and iPad instruct 😀 That Dr Softain sure does look familiar. That would have been cool to animate the blood. Did you do this for a project or was it a mock interaction?

    \m/

  2. Pingback: Modelling a simple door/entry area to Dr Softain’s lab with Blender for an augment with Aurasma Studio | amidoinitrite?

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