FB is the default entry point for interactions between products and their potential clients

Here are just two examples I’ve found in local print advertising where Facebook has been the single entry point for interactions between an organisation’s products and their potential clients. I’m sure are many more organisations operate in this way. What is most interesting for me is that Facebook is now the default entry point. Previously an organisation would use advertising to direct potential clients to their own site, now they use advertising to promote their products within Facebook – an online space where their clients already exist and interact with friends and other organisations.  Fascinating.

Discover more about a new mobile phone at Facebook. Page 2 and 3 advertising spread in the Herald Sun, Friday, April 21, 2012

Junk mail for Domino’s Pizza. Order your pizza through Facebook.

2 thoughts on “FB is the default entry point for interactions between products and their potential clients

    • Hello Jill
      Thanks for your comment. For me, FB was always a platform for commerce. A platform that invited people and organisations to use it’s services. I don’t believe FB was ever designed for people to just to communicate outside a commercial context. I believe people are aware of the commercial context and actively engage in it (for whatever reason). I don’t believe FB was ever developed in or grew from a sub-cultural context such as an independent music scene. So in that sense it can do nothing BUT get more commercial and seek to monetise its users. For me that’s a natural progression of the platform. It’s just doing what’s natural. I’m not going to place a value judgement on it. It’s just business.
      🙂

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s